- A service business serves its customers by selling their time, skills and knowledge to achieve a result. Examples include accountants, lawyers and financial advisers.
- Business owners can attract more customers to the business by:
- Knowing the services they provide well, so they can attend to all customer queries;
- Having success stories, testimonials and examples ready to share with the potential customers; and
- Knowing their point of difference or unique selling point that sets them apart from their competitors and using this knowledge advantageously when marketing the business.
- Knowing the services they provide well, so they can attend to all customer queries;
- To have an effective pricing strategy, it is important that a business:
- Research its competitors and similar businesses;
- Review all business costs; and
- Consider how its own pricing may influence who its potential customers are.
- Research its competitors and similar businesses;
- For more information, click here.
Friday, 23 October 2015
Tips for service-based businesses
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